Understanding Search Engine Marketing and How it Works

Ever wondered why you are so tempted to visit the first appearing websites on the result page whenever you Google search for something? More likely than not, you often end up visiting that website. All of this was not by any coincidence, in fact, it is quite the polar opposite. It is as a matter of fact a ploy from websites, a clever tactic used to lure you into their platform.

That is the magic of search engine marketing (SEM), a strategy websites use by getting SEM and IT staff augmentation servicesfrom a search engine marketing agency to bring visitors and drive web traffic. But more so, it has become the main source of revenue for search engines as well. In fact, according to Statista’s report “The majority of Google’s US$305.63 billion earnings came as a result of advertising, especially through online searches.”

We know that this strategy is profitable but let’s see if it is worth getting search engine marketing services for your website.

Table of Contents

What is Search Engine Marketing?

SEM is a marketing practice used by websites to increase traffic by improving a website’s visibility on search engine result pages (SERPs) through paid ads. Websites run paid ad campaigns to list their website under the top paid results section. These results often appear as “Sponsored”, and encourage users online to visit the website.

Websites get search engine marketing services and use SEM strategies to gain a handful of benefits, such as:

Help website rank on top – Paid ads to help webpages rank on top of search engine results
Increase website traffic – Drive more online traffic and increase its domain rating (DR).
Improve website visibility – Introduce the website to new users and unexplored areas.
Attract more users – Invite searchers to websites and build customer relationships.
Generate more leads – Get more leads, and see an increased lead conversion rate.
Increased revenue – Earn more from leads for a profitable business.
Reach a wider audience – Target users from all parts of the world and introduce your brand to them.
Grow business – Take your business to new heights and expand your business with new customers.

How Does Search Engine Marketing Work?

Search engine marketing works just like SEO (which we’ll cover later on). Albeit, it requires a clear-cut and thoroughly planned-out strategy for researching the relevant keywords (terms users enter into search engines). SEM then uses those keywords to create content as well as ads for the audiences you target in order to attract them. However, this is where the website SEO managers have to play their role in identifying and ensuring the keywords are in the right place.

This way, the ads and their content can appear in the right place for the right place. More so, the people responsible for the website will have to make sure the ads and their content match the keyword’s intent. Or else the ads would be a total waste and the search engine marketing services you got will be of no use. Therefore, getting the pair right is a must as it will significantly increase your chances of success.

SEM vs. SEO

SEM and SEO are two sides of the same coin. While they might sound identical at first, in reality, they cannot be more different. SEM uses paid methods to appear in search engine result pages (SERPs), whereas SEO uses organic strategies to appear on search engine results. In simple terms, SEM is a rich daddy’s child who uses money as an influence to get what it wants whereas SEO works hard and gets results on its own efforts. While one is served the top spot, the other earns it.

But the world of the internet is no college play area, it is a tough and competitive space where a website has to pay in order to have any chance of competing with the big sharks. This is where SEM comes into play as it uses a paid method to help a website rank on search engine results and increase its visibility. All of this helps drive traffic to the website and its web pages.

How Tekrevol’s Search Engine Marketing Agency Can Help You?

In today’s world where websites are playing tug of war with one another to get top rankings, getting SEM services from a search engine marketing agency has become a necessity rather than a choice. However, choosing the right SEM agency is just as important as getting SEM as it decides the fate of success and failure.

While there are many leading firms providing SEM, none stand out quite like Tekrevol does and show competence in the SEM domain. We are a trusted SEM partner, with seasoned professionals who have search engine insights, and expertise inside out. With Tekrevol, you get a dedicated partner who knows the depths of search engines and how they work to help you create the right SEM strategy that can take your website to the top.

Final Thoughts

It’s a no-brainer to get SEM as it is the way forward and an effective strategy to achieve any online success whatsoever. Therefore, getting your hooks right, and creating a clear-cut SEM strategy with a partner like Tekrevol can help your online business reach new heights. With SEM and Tekrevol, you can open new gates that the internet has to offer and invite success as a permanent resident rather than an occasional guest.