Germany & Thailand – Bilateral Relations and the Role of Translation

Germany and Thailand have a history of good relations since 1858, so it’s not a new association at all. Over the years, both countries have helped each other in several areas such as trade and investment, the technology sector, tourism, and many others. For instance, Germany is a preferred country for Thai students based on the fact that German universities offer scholarships to Thai students. Such as the German Academic Exchange Service (DAAD), which promoted educational cooperation between both nations. Translation plays a very significant role in these relations. For example, with German document translation services, Thai students easily study in Germany as their visas and other important documents are translated into German for the sake of compliance with the law.

In this read, our focus is on two things. Number one, the relations between Thailand and Germany and how they maintain a successful relationship. Number two is how translation plays the role of a mediator in ensuring that both nations understand each other and can be civil.

Germany & Thailand’s Bilateral Relations

As we have mentioned earlier, German and Thai relations date back to the 1850s. The diplomatic relations formed then are much stronger today. The cornerstone of bilateral ties was established in 1962 when the German Customs Union and the Kingdom of Siam signed the Treaty of Amity. With the signing of this treaty, trade relations started between both nations which are still going on to this date. In the European Union, Germany is Thailand’s trade partner for the longest time and the one with sturdy relations. You can also say that it is because of Germany that Thailand has access to the European Union in the first place.

These bilateral relations consist of not only trade but also economic and cultural aspects. There is a difference in culture between Germany and Thailand, still, the natives respect each other’s culture, which is why we can see the harmony between them. German culture is more individualistic, while Thai culture is a collectivist culture. Buddhism has a great effect on Thai culture, whereas Germans believe more in philosophy, art, architecture, and sports. However, despite the evident difference in culture, both nations never get into disputes for believing in different things.

Thai & German Translation Services-Bridge Between Two Countries

Since the start of civilization, humans have found ways to communicate with each other and convey feelings to their fellow beings. Hence, we have languages, the ultimate source of communication. These languages play an important role when it comes to businesses as well. So when it comes to Germany and Thailand, it is the same weapon that helps them maintain bilateral relations. But of course, the difference in language can hinder understanding which is why translation is used as a bridge.

BMW

Bayerische Motoren Werke AG, which the whole world knows as BMW, is a German automotive luxury car brand famous for its sleek designs and cutting-edge technology. BMW not only serves German audiences but also has a huge consumer base in Thailand. The German automotive brand has even translated its website for the Thai audiences that specially caters to them.

German businesses who wish to enter the Thai market should also consider translating their content into Thai for the target audience. For instance, in the case of an e-commerce business, you should vouch for Thai e-commerce translation, and if you are operating a software business, Thai software translation services should be your go-to service. Hence, whatever your business endeavors are, Thai translation is compulsory if you wish to Thai audiences.

Dusit International

Thai hospitality corporation Dusit International, also known as Dusit Thani Public Corporation Limited, is well-known for having several hotels and resorts. This company is the center of attention for tourists and is typically their place of stay. It has many branches and flagship stores all over the world, which is why it is ranked one of the best resorts in different countries. One of its flagship stores is in Germany, which is called Dusit Thani Schloss Hugenpoet, or Schlosshotel Hugenpoet. It is a beautiful architectural building, of course attracting Germans who are in love with exotic architectural buildings. The website is German for the German speakers making the store a preferred choice for the target audience.

This is why we are so adamant about using German document translation services for Thai businesses that want to make a strong presence in Germany.

Final Words!

To sum up, Thailand and Germany have been enjoying great relations for a long time now, and their relationship isn’t going to end anytime soon. With translation, both German and Thai businesses cater to the target audiences by ensuring all materials are accurately translated. Hence, by complying with the rules through translation, both countries have been able to earn a significant amount of profit.